Pricing

£39 a month. Every penny of it, published.

Subscription or one pouch

Two ways to buy it. Both of them fine by us.

£39a month

£45once

Subscribe

Selected

£39a month

£1.30 a serving · 270 g pouch

  • £6 less than a one-off, every month
  • Free Royal Mail Tracked 48, always
  • Skip a month or push it back six weeks
  • Cancel in two clicks, no minimum term
  • Price held for as long as you stay

Charged the day it ships, every 30 days. We email three days before, which people seem to like.

One pouch

£45once

£1.50 a serving · 270 g pouch

  • One 270 g pouch, 30 servings
  • No account made, no card stored
  • Delivery free anyway: £45 clears the £40 line
  • £6 a month more than subscribing
  • Same 30-day refund either way

Most people who stay start here. About one in three of them never subscribes, and that is genuinely fine.

Where the £39 goes

Averaged across the twelve months to March 2026, per subscription pouch, from our own management accounts. Rounded to the nearest 5p, with the VAT already taken out.

Ingredients and blending
£16.40
Wages, rent on Aylestone Road, the phone
£10.90
What is left over
£5.25
Royal Mail Tracked 48
£2.65
Pouch, scoop, label, box
£1.90
Card and platform fees
£1.05
Eurofins testing, per pouch
£0.85

No athlete, no podcast host, no ambassador. At our volume an endorsement deal works out at about £14 a pouch, and it would have to come out of the first two lines.

The honest comparison

Four ways to spend the money.

Prices checked in March 2026. The £79 column is the average of the four best-known greens subscriptions sold in the UK, none of which we are going to name, because naming them is a marketing tactic and this is meant to be a table.

Cost per serving

Steady
£1.30
Typical £79 greens subscription
£2.63
Supermarket multivitamin
£0.09
Buying the six main actives separately
£2.10

Every dose published

Steady
Yes, all 32
Typical £79 greens subscription
No, proprietary blends
Supermarket multivitamin
Yes
Buying the six main actives separately
Yes

Heavy metal results published per batch

Steady
Yes, on this page
Typical £79 greens subscription
On request
Supermarket multivitamin
No
Buying the six main actives separately
Depends on the brand

Vitamin D3

Steady
25 µg
Typical £79 greens subscription
25 µg
Supermarket multivitamin
10 µg
Buying the six main actives separately
25 µg

Magnesium

Steady
100 mg bisglycinate
Typical £79 greens subscription
26 mg oxide
Supermarket multivitamin
56 mg oxide
Buying the six main actives separately
100 mg bisglycinate

Ashwagandha

Steady
300 mg KSM-66
Typical £79 greens subscription
In a blend, dose not stated
Supermarket multivitamin
None
Buying the six main actives separately
300 mg KSM-66

Minimum term

Steady
None
Typical £79 greens subscription
Three months
Supermarket multivitamin
n/a
Buying the six main actives separately
n/a

Things to open each morning

Steady
One
Typical £79 greens subscription
One
Supermarket multivitamin
One
Buying the six main actives separately
Six

One thing worth saying out loud. If the only reason you are here is vitamin D in the winter, go and buy the £8 supermarket multivitamin, or a £4 bottle of D3 from the pharmacy, and spend the other £35 on vegetables. That is a completely sensible thing to do and we would rather write it down than pretend the fourth column does not exist.